Our Cause: Brewing Change Together

☕ Mildly Unstable Grounds, Deeply Grounded Purpose.

MUG Coffee Co™ isn’t just fueled by caffeine and chaos — we’re driven by cause.

Behind every character, every cup, and every cracked code is a reason we keep pushing: to do a little good with every brew.

💛 Mental Health Awareness — Every Month

Our characters may be emotionally unstable, but our support for mental health is grounded in something serious.

A portion of our monthly profits goes directly to mental health awareness and support initiatives, helping fight the stigma, fund resources, and support those quietly struggling. Because for us, “Mildly Unstable” isn’t just a tagline — it’s a reality many live through every day.

You’re not alone. And if coffee helps you hang on, we’re honored to be part of your routine.

🎗 A Personal Cause — May 21st, Every Year

On May 21st, we make a one-time donation to breast cancer research and support organizations in memory of our founder’s mom — a woman who fought breast cancer with strength and grace, even after complications from COVID.

This day is personal. It’s emotional. And it’s a reminder that behind our unhinged brand is a very real heart.

You may see memes, mugshots, and mayhem — but at our core, we care. And we’ll never stop giving back where it counts.